Iris Creative:
Social Media Graphics
branding, visual identity, marketing
Art Direction: Meghan Reilly
Collaboration: Iris Creative Group, Inc.
Introduction:
Based in Fort Washington, PA, Iris Creative works with clients within the non-profit sector to explore marketing and branding solutions that would best elevate their organization’s public visibility. With the support and encouragement of the Iris team, I created a series of product mockups, animations, and social media content consistent with company-specific brand guidelines.
Challenges & Solutions:
During my time as an intern at Iris Creative, one of my many responsibilities was to curate a series of social media graphics, or “carousel posts,” consistent with Iris’s pre-existing brand and visual identity. Working closely with Iris’s art director and marketing coordinator taught me how to translate their visions into social media visuals by experimenting with design principles, such as typographical hierarchy, motion design elements, and illustration, to create engaging solutions. With the quick turnaround time of the social media content, sometimes published as soon as the next day, I practiced comprehensive organization and time management skills to meet each deadline.
